Amsterdam's 100% Pure has spent three decades refusing to colour inside the lines of electronic music. Born from a love of acid house but never confined by it, the label champions diversity as its defining principle--techno, tech house, Detroit soul, whatever ignites the dancefloor. Founder Dylan Hermelijn (2000 and One) built a platform where established legends and hungry newcomers collide, united by one filter: does it move bodies and minds? No ego-driven A&R politics, just pure instinct for underground anthems that work.